Amstel Radler

In early 2024, the cool folks at Amstel wanted to reintroduce Amstel Radler with a bold new look. Brief was just that simple. We created a fresh key visual, logo and packaging that made the real lemon the star.

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Amstel Radler

In early 2024, the cool folks at Amstel wanted to reintroduce Amstel Radler with a bold new look. Brief was just that simple. We created a fresh key visual, logo and packaging that made the real lemon the star.
Brand Identity